Marketing Analytics Mastery provides technical information on how to use data to improve marketing. This site aims to address the shortage of practical examples and implementation details in marketing analytics.

Interested in Data & Marketing?

This site is for technical marketers, data scientists, and data analysts who are interested in using data to improve business marketing objectives.

What is Marketing Analytics?

Marketing analytics is the practice of analyzing data to influence and improve marketing effectiveness and business return on investment (ROI).

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