Programming

A Workflow for Inspecting Data


A Workflow for Inspecting Data

A Workflow for Inspecting Data

Background A couple of years ago I read R for Marketing and Research and Analytics, by Chris Chapman and Ela McDonnell Feit. I definitely recommend this book if you’re new to marketing analytics and have…

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Libraries For Marketing in R

Libraries For Marketing in R

The R programming ecosystem has many libraries to help with common to complex tasks. There are so many libraries that you will often come across libraries that do the same thing and unsure which to…

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