It’s hard to avoid the word data-driven these days. I’m sure you hear it often, it’s a catchy business term that means use data to make informed decisions. But what does it really mean to be data-driven? Data-Driven Using data to improve decision-making means using information to adjust direction to do more of what is working and pivoting … Continue reading Marketing with Data Means Pivoting and Adjusting
Marketing analytics is the practice of analyzing data to influence and improve marketing effectiveness and business return on investment (ROI). Like many analytics practices, you may find that the definition of marketing analytics varies, and is often convoluted. Other terminology is often mixed with marketing analytics, such as data analytics, digital analytics, or data science. … Continue reading What is Marketing Analytics?