Marketing Analytics ā€“ Fast-Food Promotion Analysis

Summary A fast-food chain plans to add a new item to their menu. However, they are undecided on three possible marketing campaigns for promoting the new item. The new item is introduced at several randomly selected markets to determine which promotion has the best sales performance. Weekly sales for each promotion are recorded for the … Continue reading Marketing Analytics ā€“ Fast-Food Promotion Analysis

Marketing and Data Science

Summary The data science community, Kaggle, recently announced the Google Analytics Customer Revenue Prediction competition. The competition uses data from the Google Merchandise store, and the challenge is to create a model that will predict the total revenue per customer. Iā€™m using the Kaggle competition as an opportunity to show how data science can be used in digital … Continue reading Marketing and Data Science