Articles by David Curry

Marketing with Data Means Pivoting and Adjusting


A Workflow for Inspecting Data

A Workflow for Inspecting Data

Background A couple of years ago I read R for Marketing and Research and Analytics, by Chris Chapman and Ela McDonnell Feit. I definitely recommend this book if you’re new to marketing analytics and have…

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Libraries For Marketing in R

Libraries For Marketing in R

The R programming ecosystem has many libraries to help with common to complex tasks. There are so many libraries that you will often come across libraries that do the same thing and unsure which to…

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What is Marketing Analytics?

What is Marketing Analytics?

Marketing analytics is the practice of analyzing data to influence and improve marketing effectiveness and business return on investment (ROI). Like many analytics practices, you may find that the definition of marketing analytics varies, and…

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Marketing and Data Science

Marketing and Data Science

Summary The data science community, Kaggle, recently announced the Google Analytics Customer Revenue Prediction competition. The competition uses data from the Google Merchandise store, and the challenge is to create a model that will predict the total revenue…

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