5 Reasons to Use R Programming for Marketing Analytics

The R programming language provides a great toolset to analyze data. I prefer using the R ecosystem to analyze marketing data for the following reasons: 1. All-In-One Tool R Studio is an integrated development environment (IDE) that has everything you need in one place. The IDE is great because it provides a self-contained environment where … Continue reading 5 Reasons to Use R Programming for Marketing Analytics

What is Marketing Analytics?

Marketing analytics is the practice of analyzing data to influence and improve marketing effectiveness and business return on investment (ROI). Like many analytics practices, you may find that the definition of marketing analytics varies, and is often convoluted. Other terminology is often mixed with marketing analytics, such as data analytics, digital analytics, or data science. … Continue reading What is Marketing Analytics?